Avison Young is one of the worlds leading real estate firms with over 79 offices worldwide and employing over 2400 staff. They act for owner-occupiers and investors in a variety of commercial activities including buying & selling, project management, lease advice, rent reviews and investments.
Part of their role is to advise their clients on the marketing of a particular asset and the method they should use. The target market is either other investor clients or the clients of other agents. This is often takes the form of a brochure which is the best method to get the initial message and information across. Therefore this document becomes a very important element to generate interest and to help the initial discussions with prospects.
There is no room for mixed messages here and the information has to be presented clearly and in a way that’s easy to understand. Prospects see a great many investment opportunities and will often consider the top line information and if it’s of interest will only then proceed to the next stage. With these two examples it shows the key components required and how best to show the key elements.