Shepherds Bush Housing
This housing association has been providing affordable housing across west London for more than 40 years. Its main aim is to offer housing to tenants on part but part rent basis and for there to be no compromise in terms of quality, facilities and location. We have been involved with a number of schemes in various locations in London and Charterhouse is typical of the work we do for this property client.
Windmill Court is located in the London Borough of Hillingdon close to Ruislip Manor underground. Shepherds Bush Housing were building a selection of one and two bedroom apartments. The existence of a windmill in the area dates back to the 18th century with a number of locations prefixed with the word windmill still in the area today. The identity we developed reflected a windmill but in a very graphic contemporary way using colours that reflect the green fields of the past and green spaces close to the scheme today. Simple clean typography was used to complement the new symbol.
This identity was then carried through into a brochure, site hoardings and sales centre graphics.