IMO Records operate in a very niche sector of the market and are one of the leading retailers selling dance music on vinyl along with clothing, merchandise, event tickets and DJ equipment. One of the objectives for the design of the identity was to reflect some of the atmosphere experienced in a club environment. The graphic shape represents both laser and LED lighting and how it changes colour or shape. Rather than have a fixed colour for the logo we developed a colour palette to be used depending on situation and mood, just like in a club or similar event. Digital marketing is key to its success and a new website is coming soon.