DesignroomDesignroom
  • Home
  • About Us
  • Team
  • Portfolio
  • Contact

A different kind of ice cream

When you are a new name on the high street you are going to need a name and look that gives you stand out in a crowded market place. Challenger brand Whipsmiths came to the scene with their innovative way of making ice cream using liquid nitrogen.

As new concept a new name and identity was required to better support the ambition of the brand. The new name is a play on the ancient art of ‘Smithing’, where the use of Smith as a suffix implies a specialist or craftsman. The tag line Extraordinary ice cream further enforced the key message behind the brand. The craftsman aspect continued with a handcraft logotype with a distinctive ‘W’ to feature as part of the overall identity. The swirly graphic represents the product itself as well as the application of the toppings.

  • Brand
  • Previous Project
  • Next Project

© 2021 Designroom.

Privacy Policy | Sitemap

Designroom - Brand indentity, corporate identity, graphic design
No 8 High Street Windsor Berkshire SL4 1LD 01753 31 49 49
info@designroom.co.uk

  • Home
  • About Us
  • Team
  • Portfolio
  • Contact
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it Find out more.