Perform Logistics have been in business for just over 10 years and in that time have only had one version of their website. As part of a review they asked us to look at their digital marketing a key part of this was the website. However they also wanted a theme that they could carry through into email marketing, news updates and social media.
Perform are not just a logistics company taking goods very A-B, although they do that very well, its other parts of the business such as events and exhibitions, installations, film and TV and special projects that needed the spotlight. In these specialist areas they help their clients with much more than just logistics such as managing inventories, storage, warehouse management, setting up and installing.
Because of these different services we wanted to devise something that said more than just logistics, hence the journey theme. Of course getting from A-B is important but some journeys are more complex, difficult and have a great deal more involved. They need planning and organising to make them successful. To help promote the services we decided to use Perform Logistics as an umbrella brand and divisional idents for the services for example Perform Special Projects and Perform Film and TV.
The content strategy for the coming year will be based around the journey and how Perform Logistics can help and support this very important process for a client.